Jon Owens, co-founder of Balsall Creek Winery in the Willamette Valley, makes multiple single-variety wines, including regional stars Chardonnay and Pinot Noir. But he has found that outliers Aligoté and Sauvignon Blanc are actually selling more briskly. “Last year, Aligoté was our top-selling white wine by volume and … Sauvignon Blanc was our top-selling white wine by volume this year.”